Prima – traditional Czech ice cream
A taste that connects generations – ice cream from Opava that has brought joy for over 30 years.
Ice cream Prima a Czech Favourite for Generations
Prima is one of the best-known ice cream brands in the Czech Republic. Bidfood develops, produces and supplies Prima ice cream to shops, cafés and restaurants.
At its modern production facility in Opava, the company makes over 13 million litres of ice cream every year – from popular sticks like Mrož and Pegas, to ice cream cakes, cups, family packs and large tubs for the foodservice sector.
Trusted quality from Opava
Ice cream production in Opava dates back to the 1970s. The brand’s success is built on premium ingredients such as quark, cream, yoghurt, chocolate and fresh fruit. Prima preserves trusted recipes while continuously introducing new flavours and innovations in line with current trends.
Mrož a Pegas – iconic names in the freezer aisle
Mrož sticks are consistently among the best-selling ice creams in the Czech Republic, loved by children and adults alike. The Pegas line offers indulgent, creamy ice cream in timeless flavours like vanilla, chocolate and hazelnut. The range also includes fruity children’s ice creams, available in tubes and on sticks.
For retail and foodservice
The Prima product range covers all market segments – from impulse items and family packs to bulk tubs designed for professional kitchens.
To learn more, follow us on social media or visit the dedicated websites Prima Ice Cream and Pegas Premium.
Contact
Prima tým
Potřebujete pomoc či radu ohledně prodeje zmrzliny? S důvěrou se obraťte na svého obchodního zástupce, zákaznické centrum nebo Prima tým.
